Case Study Library
Brain & Performance Centre
Podcast Advertising Case Study: Health & Wellness
How Brain & Performance Centre Drove Qualified Website Traffic Through Podcast Advertising
A performance-led audio campaign targeting affluent, health-conscious adults and expats across the UAE.
Audio Campaign Summary
- Client
- Brain & Performance Centre
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- Affluent, health-conscious adults and expats aged 35+
Objective
Brain & Performance Centre aimed to raise awareness and drive high-quality website visits from health-conscious and affluent audiences in the UAE.
Campaign Execution
Next Audio delivered podcast advertising across Arabic and English content, tailored by audience origin and content language. Placements were selected to reach business professionals and health-focused listeners in high-attention environments.
- Arabic and English podcast placements
- Targeting by health interest and profession
- Focus on qualified traffic and performance outcomes
Results
- Reduced cost per website visit
- High listen-through rate
- Increased engagement
Hear the campaign
Brain & Performance Centre
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