Reach the listeners that matter

Using audience data and independent tools, we can target podcast audiences as broadly as a country or as specifically as listeners actively in-market for a car, a holiday or a credit card.

Contextual targeting lets us go further, placing ads based on what an episode is actually about, not simply the show's category.

We can layer these signals to get closer to the people your campaign needs to reach.

One piece of creative doesn't have to do every job.

We can produce and adapt audio for different audiences, markets and campaign contexts, from changing language or location to tailoring the message someone hears.

Dynamic creative and ongoing optimisation let the campaign respond to what performs rather than relying on one version from start to finish.

Podcast advertising measurement can go from campaign delivery through to business outcomes.

Depending on your campaign, we can track reach and frequency, site visits, app installs, sign-ups, leads, purchases and revenue, alongside metrics such as CPA and ROAS.

Incrementality analysis can help separate results driven by podcast exposure from those that may have happened anyway, while independent brand lift studies measure changes in awareness, consideration and intent.

Podcast brand safety and suitability requires more than a simple keyword filter.

Using third-party tools, we assess shows, episodes and hosts against your brand's specific requirements before and during a campaign.

Context matters, and the presence of a word doesn't necessarily make an environment unsuitable.

By looking at content in context, we can identify genuine risks without unnecessarily excluding relevant shows and audiences.