Case Study Library
Podcast Advertising Case Study: Beauty, Fashion & Luxury
How Valentino Captured the Attention of Young Women in the Gulf
A podcast campaign to build brand affection and purchase intent for Voce Viva by Valentino, reaching women aged 18–34 with high-female-listenership podcasts across the Gulf region.
Audio Campaign Summary
- Client
- Valentino
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts, music, web radio
- Audience profile
- Women 18–34 in Qatar, Saudi Arabia and the UAE
Objective
Raise awareness of Voce Viva Eau de Parfum among national and expat women aged 18–34 living in Qatar, Saudi Arabia, and the UAE.
Campaign Execution
The campaign focused on reaching fashion-conscious women through a wide genre mix and sustained presence.
- Programmatic audio ads ran across both Arabic and English podcasts.
- Genres included Social & Culture, Health, Comedy, and True Crime — all popular with female listeners.
- A 30-second creative aired consistently over four weeks to reinforce awareness and maximise recall.
Results
96%Listen-through rate
+34ptsUplift in purchase intent
+16ptsImprovement in brand affection
Hear the campaign
Valentino
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The campaign for Valentino Voce Viva was a huge success, delivering a strong impact on awareness and consideration among the target market.
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