Podcast Advertising Case Study: Travel & Tourism
How Accor Used Podcasts to Reach Frequent Travellers
A targeted campaign using dynamic insertion across podcasts to boost awareness of Accor's Ibis hotels among frequent, budget-conscious travellers.
Audio Campaign Summary
- Client
- Accor (Ibis)
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- Frequent travellers, budget-conscious
Objective
Help Accor boost interest in the Ibis hotel chain with targeted podcast ads reaching frequent travellers and budget-conscious adults.
Campaign Execution
The campaign celebrated Ibis' 50th anniversary by amplifying its heritage and modern hospitality through a highly targeted podcast strategy.
- Ads were delivered across a curated mix of popular local and international podcasts, ensuring strong visibility in high-attention listening moments.
- The selection spanned top genres aligned with travel, lifestyle, culture, and everyday entertainment — reaching listeners during relevant discovery and planning contexts.
- Creative highlighted Ibis' signature blend of comfort, value, and contemporary design, crafted to resonate with young professionals, frequent travellers, and families.
Results
An impressive listen-through rate demonstrating sustained listener interest and strong alignment with the target audience.
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