Case Study Library
Podcast Advertising Case Study: Travel & Tourism
How Emirates Engaged South Asian Listeners in London
A language-led campaign tailored to expats in the UK, delivering standout engagement and brand impact for Emirates.
Audio Campaign Summary
- Client
- Emirates
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts, music, web radio
- Audience profile
- South Asian adults aged 18+ in the UK
Objective
Raise brand awareness among South Asian communities in London by connecting through culturally relevant, language-specific audio.
Campaign Execution
The strategy focused on native-language content and listening platforms:
- Ads placed across podcasts, music, and web radio in Hindi, Urdu, Sinhalese, and Bengali.
- Content aligned to expat audiences originating from India, Pakistan, Sri Lanka, and Bangladesh.
- Distribution on South Asia-focused apps like Hungama and Gaana, tailored for UK-based listeners.
Results
97%Listen-through rate
+23%Brand interest above average
+21%Likability above average
+11%Consideration above average
Hear the campaign
Emirates
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