How Pegasus Airlines Reached High-Value Travellers Across the GCC

Objective

Pegasus Airlines wanted to increase brand awareness and consideration among high-net-worth individuals and frequent travellers across the GCC. The objective was to position Pegasus as a strong airline choice for both business and leisure travel by reaching audiences already engaged with business and lifestyle podcast content.

Campaign Execution

Next Audio delivered a programmatic podcast advertising campaign across business, travel, and lifestyle podcasts with strong reach among affluent GCC audiences. Using interest-based and demographic targeting, the campaign focused on reaching business owners, investors, and frequent travellers in sound-on, high-attention environments. Audio ads were dynamically inserted into relevant podcast episodes, ensuring consistent delivery while maintaining a high-quality listener experience.

• Programmatic podcast advertising
• Targeting by travel interest, business mindset, and wealth indicators
• Podcast inventory across the GCC
• High-attention, non-interruptive audio placements