Case Study Library
Podcast Advertising Case Study: Beauty, Fashion & Luxury
How Adidas Drove Interest in the NMD Launch Among Urban Gen Z Audiences
A dynamic podcast advertising campaign targeting active, style-conscious listeners, supported by brand lift measurement.
Audio Campaign Summary
- Client
- Adidas
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- Active, style-conscious consumers and streetwear enthusiasts
Objective
Adidas wanted to drive awareness and demand for the launch of the NMD sneaker range among urban, style-conscious audiences in the UAE.
Campaign Execution
Next Audio ran dynamic audio ads across podcasts in the sports, fitness, lifestyle, culture, and business categories. The campaign was supported by a Brand Lift Study to measure changes in awareness, consideration, and brand favourability.
- Dynamic podcast audio ads
- Lifestyle and culture podcast placements
- Brand Lift Study measurement
Results
- Uplift in interest (Brand Lift Study)
- Ad likability above benchmark (Brand Lift Study)
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