Case Study Library
Podcast Advertising Case Study: Beauty, Fashion & Luxury
How Johnson & Johnson Boosted Skincare Awareness with Audio
A podcast and streaming campaign promoting Skin Balance moisturiser to female listeners using language targeting and genre alignment.
Audio Campaign Summary
- Client
- Johnson & Johnson
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts, web radio, audio streaming
- Audience profile
- Women aged 18–44
Objective
Raise awareness of Skin Balance moisturiser among female audiences aged 18–44.
Campaign Execution
The campaign aimed to connect with women through trusted audio formats and relevant content placements.
- A 24-second ad ran in both Arabic and English to maximise reach among bilingual audiences.
- Podcasts with strong female listenership, particularly in parenting, lifestyle, and wellness, were prioritised.
- Distribution spanned podcasts, web radio, and streaming to ensure multi-channel exposure.
Results
+13ptsBrand recall
+28ptsInterest
+20ptsBrand likability
Hear the campaign
Johnson & Johnson
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