Podcast Advertising Case Study: Finance & Fintech
How American Express Increased Awareness of the Platinum Card Through Podcast Sponsorships
A host-led podcast sponsorship and Sponsored Stories campaign using trusted voices to showcase real-world Platinum Card benefits.
Audio Campaign Summary
- Client
- American Express
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- Podcast listeners
Objective
American Express aimed to increase awareness and positive perception of its Platinum Card by highlighting real-world benefits as audiences emerged from lockdown.
Campaign Execution
Next Audio delivered a sponsorship-led podcast campaign, followed by Sponsored Stories across multiple podcasts. Hosts shared personal experiences using their American Express Platinum Card, creating authentic, story-led endorsements. This approach leveraged trusted podcast voices to humanise the brand and connect benefits to real-life moments.
- Podcast sponsorships
- Host-led Sponsored Stories
- Personal, experience-driven creative
Results
- High ad recall
- Increased agreement that the card is rewarding
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