Case Study Library
Podcast Advertising Case Study: Finance & Fintech
How Capital.com Reached New Retail Investors Through Podcast Sponsorship and Ads
A campaign using sponsorships and ads across personal finance podcasts to boost awareness and drive interest.
Audio Campaign Summary
- Client
- Capital.com
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- Retail investors and traders in the GCC
Objective
Expand brand visibility and consideration across the GCC by engaging finance-savvy podcast listeners with dynamic, relevant audio messages.
Campaign Execution
Capital.com partnered with Next Audio to deliver a multi-strategy podcast campaign designed to simplify complex financial topics and connect with audiences through trusted local voices.
- A branded episode on the popular Arabic show Think with Hessa positioned Capital.com at the heart of a conversation on smart investing, hosted by a respected regional voice.
- Host-read sponsorships ran on local favourites such as Studio Al Jumhour and Papersamwich, bringing financial education into authentic, everyday moments.
- To amplify reach, programmatic ads were dynamically inserted across a wide network of Arabic and English podcasts in KSA and the UAE, tailored to listener demographics and behaviours.
- This layered approach allowed Capital.com to reach a wide yet relevant audience, combining trusted voices with efficient targeting.
Results
94%Listen-through rate
- Significant uplift in brand awareness across all core markets
- Positive brand perception confirmed through third-party evaluation
Our mission is to make finance more accessible and engaging. By working with local podcasters, we were able to educate listeners in a way that felt both relevant and authentic. The trust these hosts have with their audiences is invaluable.
More case studies
Finance & Fintech
American Express
How American Express Increased Awareness of the Platinum Card Through Podcast Sponsorships
View Case Study
Finance & Fintech
Hubpay
How Hubpay Used Audio to Engage Expat Audiences
View Case Study
Finance & Fintech
Saxo Bank
How Saxo Bank Engaged Affluent Investors and Expats in the UAE
View Case Study