Podcast Advertising Case Study: Finance & Fintech
How Saxo Bank Engaged Affluent Investors and Expats in the UAE
A targeted podcast advertising campaign reaching finance-savvy professionals and high-net-worth investors through English and Arabic audio content.
Audio Campaign Summary
- Client
- Saxo Bank
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- Affluent professionals, expat investors, finance-savvy adults in the UAE
Objective
Saxo Bank aimed to increase awareness and drive high-value traffic to its investment platform by reaching financially savvy, globally minded professionals and expat investors in the UAE.
Campaign Execution
Next Audio delivered a programmatic podcast advertising campaign across English and Arabic content, tailored by listener origin and content language. The campaign focused on high-quality financial and news podcasts, including titles such as The Intelligence by The Economist and BBC Business Daily, to reach audiences actively engaged with global markets, investing, and wealth management.
- English and Arabic podcast placements
- Targeting by finance interest, wealth indicators, and expat status
- Business and news podcast inventory
- Programmatic audio delivery
Results
- Above-average interest rate
- Increase in brand image
Hear the campaign
Saxo Bank
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