Case Study Library
Podcast Advertising Case Study: FMCG / CPG
How Cadbury Flake Drove Engagement and Brand Affinity with Audio Ads
A creative-led campaign designed to raise awareness and boost positive sentiment for Cadbury Flake in Saudi Arabia, using digital audio and survey-based measurement to track impact.
Audio Campaign Summary
- Client
- Cadbury
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts, digital audio
- Audience profile
- Adults in Saudi Arabia
Objective
Raise awareness and build emotional connection with Cadbury Flake by running high-impact Arabic audio ads designed to spark interest and improve brand perception in Saudi Arabia.
Campaign Execution
The campaign focused on delivering memorable creative to connect emotionally with listeners:
- A 25-second Arabic ad was distributed across major audio platforms in Saudi Arabia.
- Messaging was designed to evoke indulgence, delight, and treat appeal — aligning with Flake's sensory brand image.
- Performance was measured using survey-based brand lift methodology to evaluate key indicators such as interest, likability, and brand attribution.
Results
+17ptsBrand attribution
Top 30%Engagement
56%Interest — 5pts above benchmark
53%Likability — on par with benchmark, showing strong emotional resonance
