Podcast Advertising Case Study: Finance & Fintech

How Standard Chartered Raised Awareness of Priority Banking Among High-Value Audiences in the UAE

A programmatic podcast campaign targeting entrepreneurs, investors, and frequent travellers to promote the benefits of Priority Banking.

Audio Campaign Summary

Client: Standard Chartered
Industry: Finance & Fintech
Campaign objective: Awareness
Format: Programmatic
Audio format: Podcasts
Audience profile: Entrepreneurs, investors, HNWIs, and frequent travellers in the UAE

Objective

Standard Chartered wanted to increase awareness of its Priority Banking offering and communicate the value of its personalised services and exclusive benefits to high-value audiences.

Campaign Execution

Next Audio placed programmatic audio ads across business-focused podcast inventory, reaching affluent listeners in high-attention environments. Creative messaging included a direct call-to-action encouraging listeners to explore the benefits of Priority Banking.