Case Study Library
Podcast Advertising Case Study: Finance & Fintech
How Visa Reached Female Entrepreneurs Through Branded Content
A brand-led podcast sponsorship backed by dynamic ads to inspire and engage women entrepreneurs as part of Visa's "She's Next" campaign.
Audio Campaign Summary
- Client
- Visa
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- Women entrepreneurs, business owners, and professionals
Objective
Drive engagement and awareness for Visa's "She's Next" initiative by connecting with women in business through authentic, relevant podcast content.
Campaign Execution
The campaign centred on content alignment and audience relevance, combining host-led storytelling with smart amplification.
- Visa sponsored a dedicated episode of Think With Hessa, featuring a conversation on the challenges and journeys of female entrepreneurs.
- The content naturally integrated the "She's Next" message, positioning Visa as a champion of women in business.
- To boost reach and recall, dynamic podcast ads ran across shows with strong listenership among business-minded women and professionals.
Results
95%Listen-through rate
- Strong alignment between podcast listeners and Visa's campaign goals
- Brand message reinforced through both native content and dynamic ad placements
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