Case Study Library
Podcast Advertising Case Study: Automotive
How Volkswagen Increased Awareness and Consideration for Its SUV Range in Belgium
A multilingual podcast advertising campaign promoting the VW SUV range to French- and Dutch-speaking audiences across Belgium.
Audio Campaign Summary
- Client
- Volkswagen
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- French- and Dutch-speaking listeners in Belgium
Objective
Volkswagen aimed to promote its SUV range and the T-Roc model by highlighting fast delivery times and a €2,000 trade-in incentive to listeners across Belgium.
Campaign Execution
Next Audio delivered dynamically inserted 10-second audio ads across podcast inventory, reaching listeners on mobile, desktop, and smart speakers. Ads were tailored to local language markets to maximise relevance and clarity.
- Dynamic podcast audio ads
- Multilingual delivery (French and Dutch)
- Cross-device podcast listening
Results
+15%Uplift in interest
+15%Uplift in consideration
+13%Uplift in brand image
