Case Study Library
Leading UAE Real Estate Developer
Podcast Advertising Case Study: Real Estate
Driving Property Interest with Long-Term Podcast Campaigns
A multi-month campaign reaching affluent expats through podcast platforms and high-performing genre targeting.
Audio Campaign Summary
- Client
- Leading UAE Real Estate Developer
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- Affluent expats aged 35+
Objective
Reach high-value expat property buyers aged 35+ through targeted podcast campaigns.
Campaign Execution
To support high-value property developments, the campaign was designed for long-term visibility across major listening platforms.
- Targeted podcasts in Health & Wellness, Business, and Finance to align with high-net-worth audiences.
- Ran on Spotify, Apple Podcasts, YouTube, and Amazon for maximum reach across devices and demographics.
- Custom ad creatives were produced for each property, running for 6–9 months to ensure consistent exposure throughout the sales cycle.
Results
45%Ad recall
59%Interest
+15ptsUplift in brand image
+24ptsIncrease in consideration
More case studies
Travel & Tourism
Accor
How Accor Used Podcasts to Reach Frequent Travellers
View Case Study
Beauty, Fashion & Luxury
Adidas
How Adidas Drove Interest in the NMD Launch Among Urban Gen Z Audiences
View Case Study
Finance & Fintech
American Express
How American Express Increased Awareness of the Platinum Card Through Podcast Sponsorships
View Case Study