Podcast Advertising Case Study: Technology & E-commerce

How Careem Used Podcasts to Drive App Downloads

A performance-focused campaign using Dynamic Creative Optimisation to boost installs for Careem's grocery delivery app among health-conscious consumers.

Audio Campaign Summary

Client: Careem
Industry: Technology & E-commerce
Campaign objective: Performance
Format: Dynamic Creative
Audio format: Podcasts
Audience profile: Busy, health-conscious individuals and families

Objective

Help Careem boost grocery app installs in the UAE with targeted podcast ads reaching mobile users on iOS and Android.

Campaign Execution

The campaign strategically targeted podcast genres that aligned with Careem's ideal customer profile.

Dynamic ads ran across genres including Parenting, Wellness, Business & Leadership, and Lifestyle & Culture, reaching listeners when and where they were most engaged.
Creative was tailored to iOS and Android users to personalise messaging and improve conversion.
The campaign leveraged contextual targeting and time-of-day placement to maximise relevance and app engagement.