Case Study Library
Podcast Advertising Case Study: Technology & E-commerce
How VMware Reached Global Tech Decision Makers Through Podcast Sponsorships
A host-read campaign designed to engage C-level executives and IT decision-makers across North America and Asia Pacific.
Audio Campaign Summary
- Client
- Dell Technologies (VMware)
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- C-suite, tech and business decision-makers
Objective
Drive brand visibility and strengthen VMware's positioning as a trusted tech partner by reaching high-value business and technology leaders through engaging, contextually aligned podcast content.
Campaign Execution
The campaign was executed through podcast sponsorships that connected directly with VMware's target audience:
- Shows were selected in Business and IT genres with high engagement among C-level decision-makers.
- Host-read and pre-roll ads were integrated natively into podcast episodes, creating a trusted listening experience.
- Execution spanned key APAC and North American markets including Australia, India, Singapore, Malaysia, and the U.S.
Results
70%Of the target audience recognised VMware as a trusted provider post-campaign
- Strong lift in brand awareness and credibility across key enterprise markets
Hear the campaign
Dell Technologies
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Working with Next Broadcast Media for our podcast advertising campaign in North America and the Asia-Pacific region has been a game-changer for VMware. Their expertise and strategic approach have delivered outstanding results, amplifying our brand presence and engagement across these key markets. This partnership has truly driven success beyond our expectations.
