Case Study Library
Podcast Advertising Case Study: Travel & Tourism
How Switzerland Used Podcasts to Inspire High-Intent Travellers
A culturally resonant campaign promoting Zurich and Lucerne to high-income adults in the Gulf, using Arabic-language podcast ads to drive awareness and inspire travel searches.
Audio Campaign Summary
- Client
- Switzerland Tourism
- Industry
- Campaign objective
- Format
- Audio format
- Podcasts
- Audience profile
- Adults with high disposable income in the UAE and KSA
Objective
Promote Zurich and Lucerne as travel destinations by targeting affluent adults in the UAE and KSA, encouraging consideration and search intent.
Campaign Execution
The campaign focused on high-reach, high-resonance Arabic-language podcasts to connect with affluent Gulf-based audiences in a personal, trusted format.
- 30-second creatives were produced by Next Audio in Arabic for cultural relevance and clarity.
- Ads were placed across the region's top-performing Arabic podcasts to ensure high listener engagement and contextual relevance.
- Targeting focused on lifestyle and leisure genres to appeal to travel-interested audiences.
Results
98%Listen-through rate
+12%Increase in search queries
